- What is your target audience typing into search queries to arrive on your website?
- What information is your audience hoping to find on your website?
- What are your target customer's pain points?
- How will you tell your brand's story to website visitors?
- What actions do you want your website visitors to take?
- How will your website design align with your buyer's journey?
Addressing these questions will help you to determine the pages that you'll need to include on your website. While the number of pages can vary depending on what you want to achieve with your website, here are 10 pages that every small business website needs to include at a minimum:
Your homepage is the very first page on your website that people will see. It serves as a storefront for your business's online presence, so you'll want to make sure that you put your best foot forward.
You only have a few seconds to capture your visitors' attention, so the content on your homepage needs to be compelling enough for them to stick around. Upon arriving on your homepage, your website visitors should be able to quickly determine what your business is all about. Offering a brief explanation of your products and services can help you to create a homepage that converts.
2. About Page
Your customers want to know about the people that are behind the face of your business. Aside from the homepage, the about page is typically the second most visited page on a company's website. Use this page to tell visitors who you are, what your business stands for, and what makes you unique from the competition.
3. Services Page
If your business offers services, you need a page that separates your services from your products. As a best practice, use bullet points at the top of the page to provide a summary of your services before diving in deeper with a description of each service. When providing service descriptions, include a link to relevant landing pages where visitors can click to learn more.
4. Products Page
If your business offers products, you'll need to create a page on your website to provide an overview of your products. Similar to a services page, you'll want to begin by providing visitors with an outline of your products and then offer a description of each product. To make the content easier to digest, consider dividing your products into categories and provide links to the relevant product landing pages on your website.
5. FAQ Page
Make it easy for visitors to find answers to frequently asked questions by including a FAQ page on your website. Each question that you answer should be a call-to-action and persuade website visitors to take the next step.
6. Testimonials Page
Your testimonials page provides prospective customers with a better idea of what it's like to do business with you. Testimonials and reviews from actual customers validates your business and helps to establish trust with your website visitors. Including a customer photo with each online review will help to make your testimonials more credible in the eyes of your audience.
7. Contact Page
You need to make it easy for your customers to get in contact with you, which is why you'll want to include your phone number, physical address, and email address in the footer of each page on your website. In addition, your website needs to have a dedicated contact page that shows the various ways that your customers can reach you.
A blog is a section of your website where visitors can go to get more in-depth information about a topic related to your business and industry. Including a business blog on your website provides you with an opportunity to consistently have fresh pages on your website for search engines to index, therefore boosting your search ranking. Just as important, a blog gives you a chance to serve your audience with value-added content, helping to establish you as an authority in your industry.
9. Press/Latest News Page
Different than a business blog page, a press page will serve as a place on your website where visitors can find links to articles written about your business. Press releases, advertisements, and commercials are other types of content that you can include on this page. As a best practice, you should include a press kit on this page that shares ways that the media can get in touch with you and learn more about your company prior to further publicity.
Sitemaps come in two formats: XML (helps search engines discover your content) and HTML (helps human visitors discover content on your website). A sitemap lists all of the pages that you have on your website. As a best practice, you'll want to include a link to your sitemap page in the footer throughout all of your website pages.
While you'll want to include these 10 pages at a minimum on your small business website, you may decide that your website requires more pages to accomplish your business goals.
At New York Ave, each website design project is carefully thought out, extensively storyboarded, and purposefully designed to produce results. While the pages that you include on your website matter, so does intuitive website design.
Contact us at New York Ave to learn more about our website design process and how we can provide you with a custom website that aligns with your business goals.