Your website is the foundation for your company's online presence. While creating your first website is exciting, it also can be overwhelming. Considering the number of consumers that choose to shop online rather than visit brick and mortar retail stores, it's critical that you have a professional and functional small business website design.
Here are 10 small business website design tips to help you launch your presence online:
1. Have a clear goal.
Before diving into all of the details with small business website design, you need to determine what you want to accomplish with your website. Is your primary goal to educate your audience to entice them to contact you? Or perhaps you want your website to serve as your online store? Whatever your goal is, you need to build your website around that objective.
2. Create content.
Whether you plan to write your own content or hire someone to create it for you, it's a good idea to decide what you want to communicate on your website before you go live. Putting together a basic message will help you to best plan a buyer's journey for your small business website design.
3. State your purpose.
Upon arriving on your homepage, visitors should be able to determine within three seconds what your business is all about. Visitors don't want to spend time reading long-winded content, so keep your message brief.
4. Tell customers how you can benefit them.
People are self-focused. Instead of using your website to go on and on about your business, make your priority communicating how you can help the customer.
5. Include calls-to-action.
Shockingly, may business owners neglect to include calls-to-action on their websites. If you want your visitors to take action, you need to spell it out for them. In fact, every page of your website needs a relevant call-to-action. Be sure to include a call-to-action on your homepage to request visitors to signup to receive your newsletter.
6. Determine what your page hierarchy will be.
Are you looking for a simple small business website design that will contain a homepage, about us page, and contact page? Or will your website be more detailed with different pages for your various products? Knowing this upfront will help you to best design your ideal small business website.
7. Look for inspiration.
Do you have a certain look or feel that you want for your small business website? Browse through some websites and determine which design elements you like and which ones you want to avoid.
8. Consider future growth.
Just as your small business will evolve over time, so will your website. When considering website platforms, choose one that will best accommodate your future growth and need to add new features.
9. Share your personal story.
Your website provides you with an opportunity to tell your brand's story and communicate your passion for what you do. Because you don't want to bog your visitors down with too much text, including this information on an "about us" page is ideal. Again, if you plan to outsource content creation to a professional, there's no need to get too caught up in writing your personal story; however, you should at least have a basic idea of what you want to say.
10. Keep your small business website design elements simple.
With so many design features to choose from, it's easy to be tempted to try a few. However, the more simple your small business website design is, the better it will perform. Just use a few colors and fonts and don't get too carried away with a variety of textures and type sizes.
Many small business owners that are strapped for cash consider going the DIY route with website design. The challenge is that very few of these business owners have a website design background, and they end up with a poor performing website as a result.
For many consumers, their first impression of your business will be your website, which is why you need to get it right the first go-around. Contact us at New York Ave to learn how we can help you to create an intuitive, mobile-friendly website for your small business.