When it comes to website design, the forms that you include on landing pages should play a huge role as they are some of your best tools for capturing lead information.
However, despite this, there are still a number of businesses that have not made creating web forms a priority. Or, if they have, they're making mistakes with the forms that they're using.
Here are 3 of the most common mistakes that are made when designing web forms:
1. Not labeling the fields on the forms.
As consumers, we've become so accustomed to filling out forms that we could do it in our sleep. As a marketer, this is concerning, though, as most people aren't carefully paying attention to what they are typing into each field on a form.
If you're seeking specific information on your forms, spell it out clearly for your website visitors by using labels. Even better, a "fancy" website design technique is to include field labels that disappear when people click on the field to type their responses.
2. Offering the option to sign in with social.
Yes, offering the ability to sign-in using a social account offers convenience, but it also could prevent you from capturing valuable contact information for leads.
Another reason to avoid offering the option for visitors to sign in with their social accounts is that not everyone feels comfortable handing over the keys to their social data. When you give visitors the option to sign in using their social accounts, they may be skeptical about the transparency of your business.
3. Being vague with error messages.
When a visitor is filling out a form on a website, he or she may incorrectly fill out a field. However, when this happens, don't use vague terms like "invalid" for your error message. Instead, explain what a valid entry should look like. This can help to alleviate a lot of frustration and help to ensure that visitors are completing your forms accurately.
All in all, when it comes to designing to designing web forms, the more simple you can be, the more leads you'll be able to capture. Also, the better you are about communicating what you need completed in your forms--such as including labels and sharing what a valid entry should look like--the easier it will be for leads to complete them.
With forms playing such an important role on your website, you really can't afford to not be strategic about them. As you optimize your website for more conversions, make a point to avoid incorporating these 3 common mistakes with web forms.