If you think Facebook is your ticket to reaching the young and hip demographic, you've got it all wrong.
Sure, teens and 20-somethings have Facebook profiles, but where are they really spending their time social media? While a good guess would be Instagram, another social media site that is quickly gaining traction with Millennials is Snapchat.
According to the latest statistics, 41 percent of US citizens between the ages of 18 and 34 are on this social media site. To better put this into perspective, more than 100 million people use Snapchat daily to connect with family and friends and see events unravel from around the world.
Snapchat is particularly appealing to Millennials as it's a mobile app that allows users to send video and picture messages that self-destruct within a few seconds after the recipient views the message. People also like the wide variety of editing features that Snapchat offers, such as the ability to add a caption, doodle on an image, or use a lens graphic on top of the image.
So now that you're more familiar with Snapchat, here are 3 convincing reasons why you need to consider this social networking platform for your business:
1. Huge Millennial Reach
We've already told you that nearly half of the Millennial generation is using Snapchat. Millennials are very in tune with mobile apps, making Snapchat a natural choice for this generation to connect with friends and family. The ability to communicate in short bursts of soundbites, video, and images comes second nature to this group.
2. More Affordable Advertising
When Snapchat first launched, the high cost to advertise on this social media site really only made it feasible for big brands to promote themselves. However, Snapchat has recently offered several new features that have made the cost of advertising on this social media platform considerably more affordable.
First of all, with the new Sponsored Lenses and Sponsored Geofilters, Snapchat now allows users to add specific art and labels to their snaps. These could be designed by anyone, and they're also tied to a specific location. This means that someone could snap a picture at your place of business and then add your branded lens or filter to his or her snap.
Another new feature is the ability for Snapchat users to "Discover" your original branded snaps by running 10 second video ads that run between snaps at 2 cents per view. This cost is considerably lower than the original 15 cents per view that Snapchat was charging.
A third important new feature added for marketers is the ability to target content by location, age, gender, and device. Snapchat still needs to make some enhancements with its targeting features for marketers, but this is a great first step.
3. More Ways to Connect with Your Audience
Snapchat is offering more ways than ever for users to connect with each other, especially with the recent rollout of the ability to make voice calls, send audio messages, send video messages, and make private live stream video calls.
These recent enhancements will not only help to keep the Millennial generation interested and engaged on Snapchat, but will also help to attract a larger audience.
As you can see, with these recent enhancements and new features, now is the perfect time for your business to launch itself on Snapchat. The good news is that if you've waited this long to get on this social media site, you're probably catching the train at just the right time.