The times are constantly changing when it comes to content marketing. While static digital content may have gotten the job done a few years ago, today's marketers need to come up with out-of-the-box solutions to make content stand out.
Studies have shown that the more interactive your content is, the more effective you will be in captivating your audience. In addition, creating interactive content can help your message to better resonate with your audience. In fact, 93 percent of marketers say that they use interactive content as a way to educate buyers.
With that being said, are you currently using interactive content to connect with your audience? Whether your answer is yes or no, here are 3 great strategies to easily make your blog posts more interactive:
An incredibly effective way to earn your audience's attention is through the use of interactive visual content like countdowns, polls, quizzes, and swipe voting features. PlayBuzz has created a business site that makes it easy for companies to create this type of content and imbed it in their own blog posts and social media updates.
PlayBuzz is user-friendly and offers businesses a wide number of design tools and features to choose from. Of course, when creating this interactive content, be sure to always keep your company's brand and voice in mind to help ensure you are continuing to deliver a consistent message.
If you have a complex topic that is going to require a lot of text to explain, consider embedding a SlideShare presentation into your blog post to break down a topic and make it easier for your readers to digest.
For those that are new to using SlideShare, try taking text from an existing blog post and simplify the key takeaways on slides. Make a point to keep the word count for each slide at a minimum, and be sure to include a CTA on the last slide of your presentation. You can then embed the SlideShare presentation into your blog posts and include a disclaimer like, "Don't have the time to read this entire post? We've summed it up for you here."
This tactic not only allows you to make your content more interactive, but also demonstrates to your readers that you value their time.
To tap into the on-the-go audience, consider creating a podcast. Audio content is ideal for reaching multi-taskers as they can consume your content on their own terms. For example, podcasts can be a great way to connect with busy professionals during their daily commutes.
Before creating your first podcast, you'll want to be sure to do your homework. What types of podcasts does your target audience like to listen to? What should the ideal length of your podcast be? Will you bring in guests to offer fresh prospectives on a topic? Consider implementing segments versus creating just a single episode.
We can continue to see more interactive content making its way into the marketing landscape in the foreseeable future. Step outside of your comfort zone and give some of these interactive content marketing strategies a try. There's a very good chance that you'll see the engagement level of your blog posts climb.