You are probably familiar with the importance of designing a proper company logo. Your logo is a symbol for your company. It helps customers identify your brand and often serves as the "face" of the company. As marketing evolves to meet the needs of changing technology and consumer habits, logos must evolve as well.
Many companies who choose to use video content, are opting for animated logos as opposed to static logos. If your company is going to invest time and money in video content, then you might as well go the extra mile and opt for an animated logo. Here are 3 reasons you should choose an animated logo over a static logo when it comes to your video content:
1. Animated Logos Hold Viewers Attention
While businesses benefit from the fact that people are consuming more and more online content, they may struggle to hold the attention of potential customers. The information habits of consumers are trending toward instant gratification. If your company is utilizing video content, you are already ahead of the game. Brands that embrace video media demonstrate more success driving website conversions than those that do not. Using animated logos in video content takes this idea one step further. If video content can capture the attention of consumers, imagine how adding an animated version of your logo to that content could enhance your entire presentation.
2. Animated Logos Increase Brand Awareness
One of the most important functions of a logo is to create and promote brand awareness. This is one of the main reasons why companies choose to invest in an animated logo. Animated logos are both more memorable and more recognizable to consumers than static logos. It may take a consumer several interactions with a static logo in order to have any recognition whatsoever, while an animated video logo will often imprint immediately in the consumer's mind.
Consider one of the most iconic logos of all time--the MTV logo. In the early days of MTV, the short logo clips created a lasting impression in viewer's minds. Even after 30 years, many people still remember the "man on the moon" logo sequence and associate it with MTV's anti-establishment attitude. To this day, the MTV logo remains one of the most recognizable logos in popular culture due to their early use of an animated logo.
3. Animated Logos Make for Better Storytelling
An animated logo can help contribute to your brand's overall narrative as well as becoming a fluid piece of the storytelling process in video content. The narrative created in video content are powerful tools for making emotional connections with consumers. When you choose to use a static logo for your business, you disrupt the narrative and break the emotional connection. Using an animated logo provides the seamless feel that viewers expect.
Consumers are now watching more online video content than television and this trend is only getting more pronounced. As consumers increasingly choose to access content online over television, businesses need to adjust to this behavior. Investing in video content as well as an animated logo could mean the difference between mediocre sales and a banner year. With this in mind, the choice seems clear.