With more and more consumers turning to the internet to research products and services before making a purchase, implementing an effective search strategy is vital to the livelihood of your business.
If you're just getting started with launching your brand online, the term "search strategy" may sound overwhelming and a bit vague. With so many areas that your business needs to focus on when establishing an online presence--website, social media, blog, etc--it can be difficult to know where to get started and how to prioritize your efforts.
As you develop your search strategy, here are 3 key elements that you need to make sure to incorporate into your game plan to increase your business's online visibility:
1. Local Business Listings
If you are a local business, you hands-down need to take advantage of local business listings.
As you well know, people are no longer flipping through a phonebook to find local businesses and are instead turning to the internet. With that being said, an easy way for people to find your local business is by having listings in online directories.
Google, Bing, Yahoo, and Yelp are just a few of the biggest online directories, and HubSpot recently shared a list of 50 the top online local business directories that you should check out as well. Your goal should be to be included in as many of these online business directories as possible.
You can save yourself the time and hassle of creating listings in 50+ online directories and instead take advantage of a local business listing service that will do this for you.
2. Online Review Sites
Did you know that 88 percent of consumers trust online reviews just as much as personal recommendations?
With so much information at their fingertips today, most consumers will consult online reviews before making a purchase decision. Therefore, if you want to be a contender, your business needs to be visible on online review sites. Some of the most popular online review sites out there include Yelp, Google My Business, Yahoo Business Listings, and Facebook. Make sure to refer to our recent blog post about 7 places to seek online reviews for your business.
Encourage your customers to write reviews about their experiences with your business. However, some review sites (like Yelp) discourage business owners from requesting reviews. In these scenarios, take advantage of review site decals and badges in your business and on your website to show customers that you have a presence on these review sites.
3. Content Circulation
You've probably been hearing for quite some time that content is king. By regularly publishing fresh and relevant high-quality content, the more visible your business will be in search rankings.
In today's digital age, there are 3 key ways that content is being circulated: blogging, social media, and email marketing. By thoughtfully considering how you will use each of these channels to most effectively deliver content to your audience before diving into your search strategy, you will have much better results.
We've recently published an eBook that goes into much more detail with these 3 core content circulation channels, click below to get it.
By making local business listings, online reviews, and content circulation key considerations in your search strategy, you'll get your business in front of the right audience and deliver content that is inspiring and positions your brand as a thought leader.