At this point, you've probably heard about all kinds of quick tricks that promise to up your search engine rankings, and you've probably discovered that like most get-rich-quick schemes, most of them don't work. However, sometimes the easiest way to beat the system is the solution right there in front of your nose. When it comes to your search engine optimization, have you ever stopped to think about YouTube? I know that many businesses feel like video content is out of their league, but you may change your mind when you see how powerful YouTube content can be for your brand.
Remember: YouTube is owned by Google, which is why it's not surprising that it gets a little bit of preferential treatment in searches. When there's relevant video content to show on YouTube, Google usually places those matches at the top between the first and second results, and it displays the video thumbnail. In fact, we've found that creating and publishing video content on YouTube can boost you to the front page of Google far faster than almost any other type of content. While a blog post might take months to pull itself up to a better ranking, it's not uncommon for videos to end up on the first page of Google almost instantly.
Of course, there's one catch: you're going to need to create some seriously awesome YouTube content to pull this off. Good news? We've got some killer tips to get you started:
Keep it Simple, Pertinent, and Fun
While video may seem like a completely foreign concept, don't worry. Opt for simple video content, preferably between 15 and 30 seconds, and keep it related to your content strategy. Then, just upload it to YouTube account! Your videos don't have to be complicated or look like they were made in Hollywood -- they just need to be professional, well-branded, and provide something of value to the customer. We know that not every small business can invest the time and resources needed for comprehensive video strategy -- and that's okay! Make the most of what you have and remember to have some fun!
See also: Improve your Search Rankings With Killer Content
Video Without Optimization Is Worthless
You'll want to make sure your YouTube content works for you -- so make sure to optimize it! If YouTube is going to be part of your SEO strategy, you'll have to optimize both the title of the video and the description with keywords most relevant to your business and content strategy. YouTube also allows you to tag your content with keywords, so be sure to take advantage of that as well. We recommend you start every video description with the URL of your website, this makes for a much more effective click-through to your website and a heck of a brand boost when the video appears in searches.
Bring Value to Your Video Through Promotion
Now that you've created a video, make sure to share it with the world! Go ahead and embed your YouTube video into one of your blog posts, share it on social media, and email it to your subscribers. In this way, you end up boosting the search value of both the video and your site. Win-win! Be aware, though, when you embed videos into blog posts, that not all of your users will want to play the video. Try to be sure that any cross-promotional content works with or without your customers having to view the video itself.
Don't make the mistake of overlooking YouTube when it comes to your company's search engine optimization! Video content really isn't as scary as it sounds, and we promise the results will more than make up for it. Even if you can only put together and upload one video for your business, it's worth it. Remember, if you're struggling with getting your business to the first page of Google, uploading a video that follows these guidelines may help get you there fastest.