Believe it or not, we are already in the midst of the holiday shopping season. More and more consumers are choosing to make purchases online, which is why we recently shared with you some ways that you can prepare your website for the influx of traffic during the holidays.
So what can we expect online shopping for the 2015 holiday season to look like? In a nutshell, retailers should be prepared for a very digital holiday season.
Here are 4 predictions for online shopping this holiday season:
1. Nearly half of all holiday shopping will be done online.
Last year, 44 percent of consumers used the internet for holiday shopping. This percentage is expected to increase to 46 percent in 2015, meaning that nearly half of all holiday shopping will be done over the internet.
Considering this, now is the time to prioritize security to help ensure that your e-commerce transactions can be carried out securely. Once you've examined the ways that a potential security breach could happen and proactively addressed these flaws to your website, think about displaying trust seals on your e-commerce website. This will help your customers to feel more confident about purchasing from you online.
2. Mobile commerce will account for 25 percent of online sales.
During the 2014 holiday season, purchases made from a mobile device accounted for nearly 1 out of every 4 purchases made, and this percentage was even higher during Black Friday. It's expected that mobile purchases will slightly increase again in 2015 with more people owning smartphones and tablets.
Is your website mobile friendly? If not, you should know that this will be to your disadvantage both for the holiday shopping season and your Google search ranking. A website with responsive design needs to be a priority in order to compete in today's marketplace.
3. Free shipping promotions will be a determining factor on whether to make a purchase or not.
Retailers offering free shipping will win this holiday season as that is a high priority for busy shoppers. In fact, nearly half of consumers recently polled by the National Retail Federation said that free shipping will be an important factor in helping them to determine where to shop this holiday season.
4. More than half of consumers will splurge on themselves this holiday season.
It's projected that 55.8 percent of holiday shoppers will choose to splurge on themselves this holiday season, spending slightly more than they did during the 2014 holiday season. Offering sales and discounts during the holidays can help to motivate self-givers to make a purchase.
The trend of consumers turning to the internet for holiday shopping will only continue to increase in future years, which is why having a web development partner that can arm you with the most efficient technology to design, build, and manage your online store is crucial. While we're already technically in the 2015 holiday shopping season, it's not too late to make some tweaks to your website to maximize results.