Branding is a marriage between message and design. We explain branding to our clients using its simplest definition; Branding is about the words and images used to represent your company. Your brand is the way people recognize you. Your message needs to be creatively designed, memorable and relevant to your business. Whether we are working with a large corporation or a small business, graphic design can make or break a branding campaign.
We always start with a few simple steps before beginning design work. The more visual imagery and information we can gather from the client, the easier it is for our design team to hit the mark.
First, we work with the client to understand their company. For branding to be effective, the initial step is to determine the message the brand will represent. We ask a series of questions to understand the business or product being offered.
Effective Graphic Design
We have two ground rules that we ask our designers to follow when working on a client’s materials:
Our designer's primary goal when developing branding materials is to create an identity for the client. Any branding image that you create is literally the face of the company. It needs to clearly convey the story of what the company does, elicit an emotional response, and move the consumer to act. The way you approach the design can make or break your brand. Here are four tips for creating an effective brand image:
Have something you need designed? Need to polish your brand? Check out some of our services and send us a note, we can't wait to meet you!