Certainly having a social media presence will benefit your search strategy. According to a study conducted by Hubspot, 92 percent of businesses surveyed said that social media had helped to drive more traffic to their websites.
Not only can social media help to significantly increase your brand's exposure, but it can also play a powerful role in helping your website to rank better in search results. While social signals are said to not directly affect how Google ranks websites, social media should not be discounted in a search strategy as it helps to communicate to search engines which websites are credible and which keywords are commonly associated with these websites.
Instagram is quickly becoming one of the most popular social media channels that brands are integrating into their inbound marketing strategies. This social media channel can be especially effective if you take the time to optimize your captions for search.
Here are 4 helpful tips for writing Instagram captions that will benefit your search strategy:
1. Write a few versions of your captions before going live.
Some of the most memorable Instagram captions are short and witty. That's why you'll want to take some time to create a few versions of what you want to say to ensure that you get it right.
Yes, some would argue with this tip because Instagram because users are supposed to post in real-time to document what's happening at any given moment. However, thanks to the impending changes to the Instagram newsfeed, the engagement of your Instagram posts will matter more than chronology.
Therefore, the better captions that you have for your Instagram posts, the more engagement that you'll create and the more your brand will benefit from the exposure.
2. Start your captions with the good stuff.
While Instagram gives users up to 2,200 characters to craft their perfect captions, users will only be able to see 3 or 4 lines of caption text when scrolling through their newsfeeds.
As a best practice, place your calls-to-action or important content at the front of your caption and leave hashtags to the end of the post.
3. Include a call-to-action in your caption.
Considering the algorithm update to how content will be ranked by Instagram, you want to find ways to spark engagement with your posts now more than ever.
A great way to do this is to include a call-to-action towards the beginning of your caption. Effective examples include "double-tap if you agree" and "share your story in our comments." Another tactic that inspires action is to ask a question in your caption.
4. Never use more than 4 hashtags.
Hashtags can be a great resource if your goal is to strengthen your search strategy. As long as you have a public Instagram account, anyone that searches through a hashtag that you used in a post will be able to see your post. As a result, hashtags are a great way to find new followers and gain exposure for your brand.
Hashtags should be used sparingly. If you use more than 4 hashtags in your Instagram captions, you run the risk of turning off your followers.
As you try out some different strategies with your Instagram captions, be sure to take not of how each one performs. Unfortunately, Instagram does not have much to offer in terms of analytical tools at this time, so you'll need to do this manually. The extra effort is worth it, though, as the right Instagram captions will benefit your search strategy by creating more awareness of your brand and driving more traffic to your website.