With so much buzz about Facebook's phenomenal targeting options through paid advertising and other pay-per-click marketing options, it can be easy to forget about search engine optimization (SEO).
SEO is the process of increasing visibility in search results and earning traffic organically by naturally incorporating relevant keywords into blog posts, social media content, your website, and more. And the best part? Payment isn't always necessary.
Still, some people are skeptical to create an SEO-driven marketing strategy, and this is likely due to a number of myths floating around about SEO. To help put a stop to this hesitation, here are 5 of the most common myths about SEO debunked:
1. SEO just plain doesn't work.
Did you know that 44 percent of consumers begin their purchase by searching for a product or service via a search engine like Google or Bing?
This means if your business isn't taking proactive steps to rank for relevant keywords that consumers are using to search for your products and services, you could be missing out on some big dollars.
Regularly publishing blog posts that naturally incorporate your targeted keywords, for example, is a great way to get your website to pop up at the top of search results.
2. Paying to outsource SEO is expensive.
Yes, there is a cost associated with outsourcing SEO, but you need to keep in mind all that you are getting for this cost.
For one, you are paying to have a team of experts build a custom SEO strategy based on a thorough industry, competitor, and keyword analysis. This data is used to optimize your website and create a content strategy with SEO in mind.
Consider the price that your business could be paying if you choose not to pay attention to SEO or get it right the first time. Also, weigh the cost of what you would be paying to outsource SEO to what you're currently paying for Adwords. Our guess is that SEO is the more cost-effective option.
3. Your customers prefer to do business the old-fashioned way--not over the internet.
If you don't think you're customers are online, you're wrong.
According to a recent report, 86 percent of Americans with internet access used the internet on a daily basis last year. And we've already told you the significant impact that search engines have on the consumer buying process.
If you avoid online marketing altogether, you're missing out on likely the biggest opportunity to grow your business.
4. SEO takes too long to get results.
If you don't have the right game plan in place, yes, it can take quite a while before you start to see results.
However, if you partner with the right marketing agency, you can get your SEO strategy right the first time around, helping to yield results for your business at a much faster pace. And, unlike PPC marketing tactics, SEO will provide you with continuous results without upping your cost.
5. SEO can be automated.
So you decide that your business needs to have an SEO strategy. Being a busy small business owner, you're strapped for time and begin looking for options to automate SEO.
SEO can absolutely not be automated if you want to get results, so please don't be fooled by any tools that claim to offer this.
A strong SEO strategy requires an investment in both time and money. And if you want to go about SEO the smart way and optimize your results, consider outsourcing to a marketing agency that can get this right for you the first time around.