It's human nature to want to be liked by others, and this longing can be the same for your brand as well.
In today's digital world, social media has become a powerful resource for brands to earn popularity. However, even if you have the perfect social media marketing strategy in place, that doesn't necessarily make your brand likable.
So what does it take for a brand to be likable?
Here are 5 effective ways to make your brand more likable:
1. Be authentic.
Just like we appreciate people that are genuine and keep it real, this same authenticity is valued in brands as well. The more human and sincere that you can make your content and social media posts, the more effective you'll be with earning your audience's trust.
You can do this a number of ways, such as creating conversational content, sharing behind-the-scenes images, and posting on social media in real-time.
2. Offer value.
Too many brands get caught up in driving sales, and this can become very evident to your audience. Instead, if you focus on the value that your content will deliver to your audience and how it will benefit their lives, you'll earn far more loyal customers in the long run.
Your business blog is one of your best outlets for delivering value-added content to your audience. Sending email newsletters with helpful tidbits to your customers is also a great way to offer value, and this is especially effective if your recipients have opted-in to receive emails.
3. Engage in conversation.
With social media on the rise, it's no longer acceptable for brands to hide behind their corporate perception. Your audience wants to know that there is a person behind your company, and a great way to show this is to actively engage in social media conversations about your brand. When making social media comments, keep them real versus serving up some corporate lines.
To help you stay actively engaged in social media conversations, use a tool like Google Alerts that will let you know anytime someone mentions your name or brand online.
4. Acknowledge negative feedback.
There's going to come a time when someone talks negatively about your business online. It's inevitable. However, if properly handled, this negative feedback can actually make your brand more likable.
We recently wrote a post about how to handle negative online comments about your brand, and key takeaways include responding promptly to the issue, offering an apology and reasonable solution, and encouraging a follow-up online comment from the complainer once the issue has been resolved.
5. Give back to your community.
When you find a way to give back to your community without any expectations of getting anything back, you'll find that you actually get back more.
Is there a local cause that your brand is passionate about? Find a way to connect your brand with this cause.
TOMS shoes is a great example of a brand that is passionate about helping others as one pair of shoes is donated to help a child in need for every pair sold. As a customer, you feel like you are doing something good buy purchasing a pair of TOMS for yourself.
Being likable has become a necessity for a successful branding strategy. If you implement a few of these strategies for making your brand more likable, you'll likely experience a boost in traffic, engagement, and sales.