If you're in the process of launching your brand online or are considering re-working your website, you've likely heard a lot of buzz about web app development. But what is it exactly?
Since many people frequently use the terms "website design" and "web app development" interchangeably, we decided to write an article on our blog that explains how these two terms actually have very different meanings. We won't go into too much detail here about these differences, but please take the time to read this post.
In short, web app development can help you take your company's website to the next level by incorporating interactive components, such as the addition of customer information portals, third-party API integrations, and an online store.
It's important to note that not every business will have a need for web app development (or at least not right away). In many scenarios, a static website design will do just fine. However, if you are ready to make your website work harder for your business, web app development is something to consider.
Before pulling the trigger, here are 5 questions to ask yourself to determine if you really need custom web app development:
1. Are you competitors taking advantage of web app development to offer interactive websites?
For example, if you operate a pizza restaurant, you probably have big box competitors such as Papa John's that allow customers to place their custom pizza orders online. This makes it extremely easy and convenient for customers to go with the competition versus ordering pizza from you. By not having a custom web app, your business has a competitive disadvantage.
2. Are your clients and employees satisfied with your website?
Are you constantly hearing that your website is out-of-date? Web app development can benefit your business both internally with employees and externally with clients. For example, the right web app can help your sales team to more effectively convert leads. In regards to your clients, offering an e-commerce website can make it easier for them to purchase your products.
3. Do you have a clear understanding of the costs and ROI associated with a prospective web app development project?
As you've probably already assumed, custom web app development comes with a price tag that is typically higher than standard website design. That's why you really only want to go this route if you have a particular need that could be served with a web app. Also, you'll want to take into consideration your longterm goals with web app development and how these continued enhancements will impact your budget.
4. Do you have a lot of customers that rely on their mobile devices to access your website?
If so, creating a custom web app can help to provide an optimal user experience for interacting with your company online.
5. Will you be able to fill a void in the market by creating a custom web app?
We've already talked about the potential of being in a competitive disadvantage by not having a custom web app. However, you can also use a custom web app to differentiate yourself as an industry leader if your competition is not currently taking advantage of this technology.
Since the development of a custom web app is a commitment of both time and money, it's worth your while to evaluate whether it's truly needed. Use these 5 questions to help guide your decision, and take the time to speak with an experienced web development agency to get a better understanding of your options.