Coming up with a stellar logo design needs to be just as important as giving your business an official name. This is because your logo is a visual representation of what your brand stands for. A logo design that has been carefully thought out will accurately communicate what your brand entails.
So, before you get carried away with other aspects of marketing, here are five reasons why you should care about logo design:
1. Your logo is how your customers view your brand.
Since the human brain processes visual content 60,000 times faster than text, your logo often trumps your company name when people recall your brand. This is why it's so important that you carefully think through your logo design and what you want it to say to your prospective customers.
2. The right logo will give your brand credibility.
A simple glance at your logo should communicate to your audience that you're a company worth talking to. To accomplish this, tour logo needs to look professional, credible, and aesthetically-pleasing. If you skimp on logo design, prospective customers will perceive your brand as low quality.
If you're a newer business, your logo also presents you with a unique opportunity to make your company appear larger and more established than it actually is.
3. Your logo makes your business memorable.
Customers won't always remember the name of your business, especially if it has a long or unusual name. They will, however, be more likely to recall your business by your logo. Today's consumers are time-crunched, and your logo provides them with a visual shortcut of what your brand is about. The best logos offer an emotional appeal, which goes a long way in making your business memorable with consumers.
4. A good logo design inspires consumer loyalty.
Better than any other piece of marketing, your logo helps you to grow your business through familiarity. As consumers become more familiar with your logo, it will be easier for them to associate how they feel about your company. If your logo makes consumers feel good, they'll be more likely to purchase from your business time and time again.
5. Your logo is arguably your most powerful marketing tool.
Think about the iconic Nike checkmark or McDonald's golden arches. When you get your logo right from the start, you can use this marketing tool to propel your business in the direction that you want it to go.
There's nothing easy about creating a logo for your business. Hopefully, reading through this list of five reasons why you should care about your company's logo will convince you that partnering with a professional logo designer is worth your while.