Step 1: Clean up your email lists.
When was the last time that you scrubbed your email list? If you're sending emails to contacts with low open and engagement risks, take them off your list. Low rates of engagement negatively impacts your reputation and credibility. As a good rule of thumb, make a point to clean up your email lists on a quarterly basis.
Step 2: Establish a goal for each email that you write before hitting "send."
If you don't know what purpose you want your email to serve, neither will your recipients. An example of an email marketing goal could include be a recipient providing you with contact information in exchange for a gated content offer. Once you have the goal in mind, you can better craft the email to help you make that goal happen.
Step 3: Personalize your emails.
Personalizing your emails is a proven way to increase your open rate. While you can personalize your emails on many different levels, the best advice is to stick to the basics: recipient name and/or company name. When using personalization tags with your email marketing strategy, always send a test email to ensure that you've set the tags up correctly.
Step 4: Be genuine with your subject line.
Too many marketers write clickbait subject lines that have little to do with the content in the email. This poor marketing tactic will cause you to lose credibility with your audience, impacting your click-through rate and your reputation. Instead, focus on writing compelling email subject lines that accurately describe the content. Read the subject line out loud before sending it to see if it's something that you would be willing to open.
Step 5: Use a personalized account to send your emails.
The worst thing you can do for your email marketing strategy is to send emails from a "noreply" email account. Instead, use an email address that appears personal rather than "spammy" to send your marketing messages.
Getting results from email marketing seems to be getting more challenging as time goes on. This is why it's imperative that you consistently re-evaluate your strategy and make tweaks when necessary to make the most of your efforts. Following these five simple steps will help you to write better marketing emails and improve your click-through rate.