In order to be a successful marketer, you need to have a clear understanding of who your customers are.
You put a lot of blood, sweat, and tears into creating your ideal buyer personas, and you think you've come up with pretty much everything that you could possibly know about them.
However, according to a recent study put together by Kissmetrics, there are actually 5 things that your customers WISH you knew about them. Read on to see if you've factored these into your buyer personas:
1. They value service quality and attitude over service speed. When it comes to creating a positive, memorable experience for your customers, more emphasis should be placed on being personable and thorough rather than just being quick. A new customer experience report released by RightNow indicated that the leading reason why a customer would leave a brand is due to poor quality and rude customer service. Therefore, make a point to go above and beyond when resolving customer issues with a smile on your face. 2. They understand their peers' needs (and are willing to help). Customer input can play a powerful role in the success of your business. Most customers already know what they want when they approach your business, and they also have a pretty good idea of what your other customers want, too. Take advantage of customer surveys and ask them for feedback so that you're consistently putting your best foot forward to deliver products and services that your customers want and need. 3. They want easy customer loyalty programs. Loyalty programs are a fantastic way to keep your customers coming back for more. However, businesses for years have been struggling to find ways to make their loyalty programs effective. Some interesting finds were recently revealed by two social psychologists that study consumer behavior The big takeaway is that loyalty programs will be most successful if the program is framed as already being started, therefore making it easier for the customer to benefit sooner. 4. They want personalization and are willing to pay more for it. By creating a more personal experience for your customers and making it perfectly clear to them that the customer comes first, you'll find that your customers are willing to pay more. As a business, if you can find opportunities to follow up with your customers in a personalized manner and offer something free (training, support, or a relevant reward) in exchange for trying your product or service, you'll be hugely successful. 5. They love stories. You want to create a memorable experience for your customers, and one of the oldest tricks in the books for doing this is through storytelling. Research shows that trying to persuade people via storytelling is actually very effective. Storytelling allows you to transport your audience inside the story and communicate your message without directly selling. There are just a few of the things that customers want you to know about them, and Kissmetrics shares even more. Be sure to take a look at your own buyer personas after reading through this list to see if you're giving your customers what they really want. |
