How well your website is designed plays a significant role in driving conversions and generating income for your business.
Sure, you could save a little money on the front-end by taking advantage of DIY website design. However, what's the point in having a website if it's not contributing to your business goals?
We recently took a look at several websites that are lead converting powerhouses. An interesting observation that we found is that they all share these 5 website design traits:
1. They're easy to use.
All too often, businesses make the mistake of investing in a website design that is aesthetically pleasing to look at but difficult to navigate. If you want a website that converts, your design needs to make the user experience a top priority.
To accomplish this, build a logical navigation architecture in a hierarchy that actually makes sense to users. This includes putting buttons and drop downs in areas where your users will intuitively find them. Also, giving your website design room to breath by embracing whitespace can make it easier for users to easily find the content they need on your website.
2. They're optimized for mobile users.
Did you know that as of 2016, 52.7 percent of global internet users browse the web via their mobile devices? This means that if your website design is not optimized for mobile viewing, you risk losing a large chunk of your audience.
Considering that so many consumers are using their mobile devices to browse the internet, Google now gives preference in rankings to websites that have been optimized for mobile users. While there are several solutions that you can consider to make your website mobile friendly, the preferred choice is responsive website design.
3. They offer social sharing features.
Content marketing is a powerful way to grow your business. If you want to encourage your website visitors to share your website content with their social networks, include social sharing features.
While you don't need to include plugins for social sharing on every page of your website, be sure to include them on content such as blog posts, infographics, educational videos, and market research. Social sharing buttons make it incredibly easy for your website visitors to share your value-added content, therefore helping to you to earn more leads (and more conversions).
4. They have clear call-to-action buttons throughout the website.
The most successful websites are designed with purpose in mind. If there's a specific action that you want your website visitors to take, you have to ask them in the form of a clear call-to-action.
Websites with the highest conversion rates end every page of content with a call-to-action, whether it's to request a quote, download an ebook, or share the content.
5. They clearly designate the business's location.
If your business wants to rank high in local search results, you basically need to spoon-feed search engines your geographic location. This means finding ways to incorporate local content into your website design.
Some great ways to include local content on your website include a "contact us" page with your physical address on it and including your physical address on persistent content in either the header or footer of your website template.
While there are so many solutions out there to create a quality website design that will make a positive contribution to your business, be sure to take these 5 traits of a high converting website design to heart if you want to get results.