Most marketers agree that the holiday season arrives at the stroke of midnight on November 1st. Since that date has quickly come and gone, what are you doing to prepare your website for the influx of consumer traffic that the holiday season will bring?
Here are 5 areas that your business should be focusing on right now in regards to website design to help ensure a successful holiday season:
1. Mobile Responsiveness
Now more than ever, consumers are relying on their mobile devices to research products and services and make purchasing decisions. According to projections for the 2015 holiday season, approximately 30 to 35 percent of consumers will use their mobile devices to shop.
Is your website design mobile friendly? If not, now is the time to enhance your website to offer a premium user experience regardless of the type of device used to access your website.
Aside from offering a better user experience, another reason to have a mobile friendly website is the latest change to Google's search algorithm. Since Google now gives preference to websites that are mobile friendly, your website will fall drastically in rankings if you don't make this enhancement.
2. Site Speed
Have you noticed how quickly it takes for your website to load for visitors? If it takes more than 3 seconds to load, you could potentially lose up to 40 percent of your website visitors.
When you have an influx of traffic to your website (especially during the holiday season), you may run into some issues with load time. Talk to your website developer about what can be done to best accommodate the spike in traffic to your website during the holiday season.
3. Content Planning
Load up your content calendar with blog posts, videos, and social media posts that fall into the realm of the holiday season while also staying relevant to your brand.
If you check out your competition, you'll probably find that many of them have already started advertising for the holiday season.
Your business blog is an extremely powerful way to regularly create new indexed pages for your website, so it's incredibly important that you frequently publish new content in the weeks leading up to the holidays to help drive more traffic to your website.
4. Graphic Design
Your business should be using a lot of graphics during the holiday season for marketing, so be sure to get all of your graphics ready to go now. In addition to wanting these graphics for your website, you'll also want them for email marketing, blog posts, social media advertisements, and much more.
5. Track Traffic
You can track some pretty powerful analytical data about how a user interacts with your website. Pay attention to metrics that reveal how people arrive to your website to help tweak your marketing strategy for future years. Take note of which CTAs are the most effective as well as the pages that your visitors spend the most time on.
If you take the time now to tackle these 5 key areas, your website should theoretically be ready to welcome the holiday sales season. At the very least, you'll feel confident that you've taken proactive measures to accommodate the influx of traffic!