Regardless of your industry, the content that resonates most with your audience has increasingly become more visual. This is why we are seeing a number of marketers experiment with infographics, video, and many other sources of imagery.
We can only anticipate that we'll be seeing even more of this visual content in 2016 as 55 percent of marketers plan to make visual content a priority in the new year.
With today's typical consumer having a shorter attention span than a goldfish, visual content can be an extremely powerful and effective way to captivate your audience.
If your goal in 2016 is to incorporate more visual content into your marketing plan, here are 6 great ways that you can accomplish this:
1. Use Eye-Catching Photographs
Did you know that 93 percent of people consider images to be the deciding factor on whether to purchase a product or service?
A great way to introduce your brand to your online audience is by sharing pictures of your team and behind-the-scenes shots.
It's important to note that poor quality images will not cut it these days with consumers. With access to free photo editing apps like Instagram, the images that you share on social media should look like professional quality.
2. Use Quote Cards to Share Inspiring Quotes in an Attractive Way
If you want to grab your audience's attention and earn more shares of your content, an inspirational quote will do the trick.
However, simply creating a basic text quote with no imagery is not a best practice for helping your content to stand out. Instead, take advantage of quote card tools such as Inspirably or Quozio to aesthetically-pleasing quotes.
3. Use Strong Calls to Action
The biggest mistake your business could make is to not use calls to action. You need to be using calls to action to influence your audience to take some type of action, whether it be to "buy now" or "click here." Incorporate color and imagery into your calls to action to really grab your audience's attention.
4. Take Advantage of Infographics
Make it easier for your audience to digest complex ideas and powerful data by creating an infographic, map, or chart. According to a study, 40 percent of respondents said that they understood visual data better than in plain text form.
Infographics have become a favorite type of visual content for marketers as it compresses a lot of information into one medium. It also should be said that infographics earn 3 times more engagement than any other type of visual content.
5. Create an Engaging Video
Video can literally help to bring a voice to your brand online. Even more, video can help close the deal for your business. Approximately 64 percent of consumers feel more inclined to make a purchase after watching a relevant video.
As a best practice, create video content to share tips, tricks, and how-to's for using your products.
6. Share Screenshots
A screenshot can be a very effective piece of visual content right at your fingertips. Did you recently receive a positive online review? Share a screenshot of this review on social media. Screenshots can also serve as a good teaser for your audience to click the link to your website for more information.
If you're going to use a screenshot, consider including some annotations to offer your audience more clarity.
In summary, visual content needs to have a prominent place in your marketing strategy. Give these 6 types of visual content a try to better captivate your audience and earn more engagement with your content.