We can expect to see a number of changes in regards to website design in 2016, and for good reasons, too. For example, more and more people are surfing the internet via their mobile devices, and the attention spans of consumers are continuing to decline.
As a result, website design must continue to evolve to meet the needs of these increasingly impatient consumers that place high value on convenience when using the internet. If your business has a website, you'll want to be sure to take note of these website design trends that we can expect to see in 2016:
1. User-Centered Design
Considering that the attention span of today's consumer is shorter than that of a goldfish, it's no surprise that the typical user only spends 10 to 20 seconds on a webpage before moving on. This means that in order to earn your audience's attention, you need to offer a clear value proposition on your webpage. This means strategically placing your content front and center.
Did you know that Google will now rank content that is placed above the fold of a webpage higher than content this is hidden below ads or other distracting elements? If you want your website to thrive in 2016, it's imperative that you use a user-centered design.
2. More Material Design
Material design refers to the design language that is used to create shadow effects, responsive animations, and grid-based layouts which allow web designers to create more realistic designs. With the recent announcement of Google's Material Design Lite in 2015, we can expect more websites to incorporate this minimalist and realistic look this year.
3. Single Page Design
Understanding the powerful impact that eliminating clutter from a website design can have, many businesses are moving towards a minimalist design. To take this strategy one step further, we can expect to see a rise in the number of single page website designs. This prevents consumers from having to scroll through multiple pages to get the information that they need and instead offers them instant gratification.
4. Modular Design
If you publish multiple articles each day, you may want to consider using a modular design for your content-rich website. This would allow you to showcase multiple pieces of content in a block grid pattern without creating clutter on your webpage.
5. Responsive Website Design
If you read our blog, this is certainly not the first time that you're hearing about the importance of responsive website design in today's day and age. With responsive design, you are providing your audience with an optimal viewing and interaction experience regardless of the device used.
Also, we were hit with Google's Mobilegeddon in 2015, which basically said that Google now gives preference to mobile friendly websites in search rankings. One of the most effective ways to accomplish a mobile friendly website is through responsive design.
6. Speedy Website
If you're not paying attention to how quickly the pages on your website load, you will lose business. Today's consumers are incredibly impatient. Approximately 40 percent of consumers said they would abandon a website if it took longer than 3 seconds to load. Therefore, speed needs to be a core component of your website's design.
If it's been more than a year since you've evaluated your website's design, it's probably time to consult a website designer. Take these 6 anticipated website design trends for 2016 into consideration for a website that will deliver results for your business.