If you want to have a successful online presence in 2018, you need to have a business blog. However, when you've recently launched a blog for your business, it's easy to become discouraged when you compare your blog to more established blogs in your industry. You may even convince yourself that you'll never catch up to where they are.
To get results from your blog, you need to stop doubting your efforts and realize the achievements that you're already making. Every step you take will get you closer to reaching your goals.
We encourage you to celebrate the milestones along the way with your business blog. Acknowledging even the smallest of accomplishments will keep you motivated to continue with your blog writing to help you achieve a business blog that generates traffic for your website, builds credibility for your brand, and establishes you as an authority in your industry.
Outlined below are several blog writing milestones that you need to celebrate along the way. Keep in mind that you don't need to hit these milestones in any particular order:
1. Launching your business blog.
Taking your business blog live is a big deal. Showing some excitement around your launch will help to give your audience a reason to want to read your posts. To raise awareness for your blog and celebrate the achievement of launching it, gather your friends and loyal customers for a blog launch party. A good blog writing tip is to create a blog post about your party to communicate to readers that you are a real person in the real world that wants to establish a connection with them.
2. Publishing your first blog post.
Hitting "publish" on your blog post can create some anxiety, especially if it's your very first blog post. Even though publishing one blog post may feel insignificant and not worth celebrating, you need to remember that even the best of bloggers started at square one just like you. Publishing that first blog post could be the start of a lead-generating powerhouse.
3. Receiving your first comment.
You're pouring your blood, sweat, and tears into to creating high-quality, value-added content, so you want to make sure that your audience is reading it and engaging with it. Receiving your first comment on a blog post should be viewed as a major achievement as it means that someone is actually reading your blog post and digesting it. As a best practice, share your blog posts with friends and family to encourage engagement. Once one person chimes in, others will feel inspired to participate in the conversation.
4. Earning your first email subscriber.
Earning your first email subscriber means that your blog posts are good enough for someone to want to stay up-to-date with your latest content. If you can persuade one person to join your email list, you can persuade more!
5. Sending your first email to promote your blog post.
Once you hit publish, you are far from being done with your blog post. Promoting your blog post is key to getting results, and using email as a vehicle to promote your content will help you to reach your goals. Instead of sending an email for every blog post you write, wait until you have two or three compelling blog posts to share with your email subscribers.
6. Writing your first guest post.
Incorporating guest posting into your blog writing strategy is a powerful way to expand your audience and raise awareness for your business. Identify the key influencers in your industry and reach out to them to see if you can write a guest post on their blog. While many people will tell you no, you'll eventually come across someone that will welcome your guest post, and that's a reason to celebrate! You can open your blog up for select guest posting as well, which can help you build your base of followers.
7. Earning your first customer due to your blog post.
Your blog provides your business with the ideal forum to educate your audience. You should vary your blog content to cater to prospective customers in different stages of your buyer's journey. Creating a blog post that provides enough educational value to convince a prospective customer to make a purchase is a huge win and worthy of a celebration.
It's possible that you'll realize many of these "firsts" in your first few weeks of blog writing, which will encourage you to keep up the hard work of creating content. If you've yet to check many of these milestones off of your list, don't worry. Remember that gradual progress is still progress.
Our team at New York Ave can help you with all of you content creation needs to help you achieve a blog that produces results for your business. Contact us to learn more about how we can help you grow your business online with interesting, relevant, and conversational blog content.