Many small business owners want to get their brands launched online as quickly as possible, so they don't always take the time to create a website design that truly works for their business.
It's also important to understand that your business's needs will change over time, and you'll want to make sure that your website evolves along with you.
Here are some useful questions to ask yourself as you face as you contemplate a website re-design:
1. Is your current website consistent with your brand's image?
As your business grows, you may be faced with the need to rebrand at one point or another. This means that the image and message that you're communicating offline needs to be consistent with your website.
If you know that your business has some big changes coming--an acquisition, new product offerings, or targeting a new audience, for example--this may be the ideal time to update your website design to accommodate these changes in your business.
2. What separates your business from the competition?
With so much business being conducted online in today's day and age, your website is one of your most influential platforms to separate your brand from the competition. Make sure that your website's design highlights your brand's unique capabilities and makes you stand apart from the competitors.
3. Is your website user-friendly?
The user experience needs to be a priority in website design. You want to make sure that your website makes it easy for visitors to find the content that they are looking for. You'll also want to take advantage of buttons and calls-to-action that are prominently placed to intuitively drive users through your website with ease.
4. Is your website responsive?
Responsive website design refers to a website that offers a premium viewing and user experience, regardless of the type of device used to access the website. With so much internet browsing taking place from mobile devices, Google now gives preference to websites that have been enhanced for mobile viewing. Responsive website design is one of the most effective ways to achieve this.
5. What is your budget?
As you can image, a complete overhaul of your existing website design can cost a pretty penny. However, it's also important to remember that a website re-design is a critical investment in your business.
If you choose to work with an agency to enhance your website design, you'll find that many offer levels of service at varying price points to fit within your budget. Know up front what you feel comfortable with and the areas within your website design that you really need assistance with.
6. What do you want to accomplish with your website design?
Are you simply trying to give your website an updated look or are your goals deeper than that? Having a clear understanding of what your goals are and communicating these to your website designer and developer can allow you to best accomplish your goals with a website that truly works for your business.
7. How are you going to track your goals?
There are a number of analytics tools available to make you aware of what's working for your business and which areas could use improvement in regards to your website design. By analyzing how your visitors are interacting with your website, you'll be more effective in marketing to these individuals in the future. A website design agency can help you to determine which analytics tools best align with your goals.
By taking the time to address these questions, you can have a website design that positions you as a unique leader in your industry.