Branding is absolutely critical to your business, regardless of its size. While most small business owners recognize this, many fail to make branding the heart of their businesses.
When launching your brand online, it's especially important that you make branding a priority to most accurately represent your company.
With that being said, here are 7 steps for building a brand for your small business:
1. Define your brand.
Consider the products and services that your business offers and where your company stands in the marketplace. Next, think about the needs of your customers and any challenges that they may be facing. This will help you to more effectively promote your brand in a way that connects with your customers.
2. Think of your brand as a person.
Each person has his or her own set of beliefs, values, and sense of purpose. Your brand should too. Also, just like a person, your brand needs to have its own personality which will determine how your business will behave in certain situations and help to differentiate your company in the market.
3. Determine what the reasoning is behind your brand.
What is driving you to run your business? What is your brand passionate about? Knowing this can help you to more accurately build your brand's identity.
4. Use a consistent tone of voice when speaking with your audience.
This is especially important with online branding. You want your website, social media pages, email newsletters, and business blog to all use the same voice and communicate the same overall message about your brand.
5. Consider your branding when communicating with customers.
Sometimes it can be tempting to discount the value that your brand offers when communicating with customers, especially when dealing with negative online comments. Remember to not dilute your brand's positioning. Instead, try to find ways to offer more rather than offering too many discounts.
6. Make building long-term relationships with your customers a priority.
Be honest with your approach to branding. If you're clear about who your brand is and what your values are, your customers will come to know what to expect from your business, which can help to build long-term relationships.
7. Don't be afraid to stand up for what you believe in.
Being bold and daring about what your brand is passionate about can help your brand to stand apart from others in the marketplace.
At New York Ave, we strongly believe that the story your brand has to tell matters, which is why we have a detailed conversation with each of our clients to determine a personalized, cost-effective plan of action using a combination of web development, search strategy, and marketing design.
Please contact us to learn more about how we make branding the focal point of marketing strategies for our clients.