Sure, you've heard about writer's block, which is the coined term for being unable think creatively to write content. Since there's writer's block, it only makes sense that there's also something called design block. You certainly don't want to be dealing with a case of design block when it comes to creating a logo design for your business. Your logo is your company's visual identity, and you can't afford for it to be mediocre.
If you feel a case of designer's block coming on, how can you get in "the zone" and defeat it? Here are seven effective ways to avoid designer's block and let your creative spirit shine:
1. Loosen up.
If you're feeling stressed or pressured to create the perfect logo design on the first try, you're likely to tighten up and not use the creative side of your brain to its fullest advantage. When you sit down to design, you need to be relaxed. A great tactic is to begin with some very loose sketching for what you envision for your logo. Draw big circles, random patterns, and goofy faces--whatever gets you to loosen up to get in the right mindset.
2. Look for inspiration.
Get some inspiration for the logo that you're about to create by perusing the internet for examples of other designers' work. Take note of which designs resonate with you and what it is about those designs that you find appealing. Finding examples of great logo design will motivate you to create a winning design for your own business.
3. Turn on some tunes.
If you're not feeling very creative, music is bound to get your creative juices flowing. Take a break at your desk and jam out to some feel good music. This will help to alleviate stress and give you a brief break from reality. If you're able to work with music in the background, opting for some jazz or classical music will help to fire up the right side of your brain.
4. Give yourself time.
When creating a logo for your business, the last thing you want to feel is rushed; however, keeping the pressure of time off of your mind is not easy. Understand up front that getting your logo right is not going to happen right away.
5. Set realistic expectations.
The iconic Nike check mark and Apple's coveted "bitten apple" logos took years to perfect using the best designers in the industry. The typical small business isn't guaranteed to hit it out of the park right away with logo design. Be realistic with your logo and what you want it to accomplish.
6. Be aware of your skill level.
Are you trying to create a logo that is outside of the realm of your design experience? While stepping outside of your comfort zone can be a good thing, it's important that you don't step too far to the point where you aren't able to manage your expectations.
7. Eat a proper diet.
While this may sound irrelevant, it's important to remember how your diet affects your mood and energy level. When you're tired and in a bad mood, you're at high risk of developing designer's block. Make sure you fuel yourself with a nutritious, well-balanced diet.
No matter how good of a designer you are, you're going to experience designer block at some point. Be sure to use these seven tips to help ward off this unfortunate predicament.