We've talked to you about all of the hype behind Pokémon Go a few weeks ago. Since this app-based augmented reality game has been out for just over a month (released on July 6th), we thought we'd check in and see how this wildly popular game is resonating with people throughout the country.
We came across this recent infographic put together by BargainFox and were blown away about some of the Pokémon Go stats that were revealed. Here are some of the big takeaways:
Here are 3 scenarios where it could be beneficial for your business to give Pokémon Go a try:
Scenario 1: You have a brick-and-mortar business location that sells products.
In an effort to earn more foot traffic for your business, you could spend a little money to create a PokéStop at your business location where players can stop by to earn points. Ideally, these players will also patron your business as well.
Scenario 2: Your business is hosting an upcoming event.
If you want to boost attendance and engagement at your upcoming event, consider jumping on board with Pokémon Go. Be sure to advertise ahead of time that Pokémon Go will be part of your event as it may help to attract a new audience.
Scenario 3: You want to improve your reputation with Millennials.
If Millennials are a big part of your client base, incorporating Pokémon Go into your marketing efforts can help you to better connect with this audience as the bulk of players fall into this generation.
With such an enormous response to the release of Pokémon Go after such a short period of time, it's safe to say that this app-based game isn't going anywhere any time soon. It will be interesting to see some of the unique ways that businesses use this game to create awareness and drive sales.