- In just 5 short days, Pokémon Go became the most popular game in mobile history, surpassing Candy Crush and Angry Birds.
- Just 1 day after its release, Pokémon Go was installed on more Android devices than Tinder.
- Within the first 3 weeks of its release, there were 75 million downloads of Pokémon Go.
- Currently, 25 million people in the United States play Pokémon Go every day.
- The average usage time is 33 minutes and 25 seconds, which is longer than the average time people spend on Facebook, Whatsapp, Twitter, and Messenger.
- Already, Pokémon Go has more daily users than Twitter.
- While the app is free to download and play, users are able to make in-app purchases to enhance the game. Within the first 2 weeks of its launch, Pokémon Go generated $35 million in revenue.
- Pokémon Go is known to quickly use battery life and data usage. Approximately 30 minutes of playing uses 20 percent of a phone's battery life and 5 megabytes of data.
Here are 3 scenarios where it could be beneficial for your business to give Pokémon Go a try:
Scenario 1: You have a brick-and-mortar business location that sells products.
In an effort to earn more foot traffic for your business, you could spend a little money to create a PokéStop at your business location where players can stop by to earn points. Ideally, these players will also patron your business as well.
Scenario 2: Your business is hosting an upcoming event.
If you want to boost attendance and engagement at your upcoming event, consider jumping on board with Pokémon Go. Be sure to advertise ahead of time that Pokémon Go will be part of your event as it may help to attract a new audience.
Scenario 3: You want to improve your reputation with Millennials.
If Millennials are a big part of your client base, incorporating Pokémon Go into your marketing efforts can help you to better connect with this audience as the bulk of players fall into this generation.
With such an enormous response to the release of Pokémon Go after such a short period of time, it's safe to say that this app-based game isn't going anywhere any time soon. It will be interesting to see some of the unique ways that businesses use this game to create awareness and drive sales.