One of the biggest reasons why content marketing strategies fail is that marketers simply don't feel confident in their ability to write and produce regular, relevant, quality content.
An effective solution to overcome this is to outsource content marketing. However, if you're determined to handle content creation on your own, there are a number of great online tools and resources to help you improve your writing.
Here are 9 powerful content marketing tools to elevate your quality of writing:
Grammarly is a free online tool that is designed to make your content easy to read, effective, and mistake-free. You can add Grammarly to your web browser and it will serve as an extension to spell checker by correcting more than 250 different types of grammar mistakes in addition to contextual spelling errors and poor vocabulary usage.
2. 750 Words
Do you ever feel like you have a lot to get off your chest, but can't necessarily write it down in an orderly fashion? 750 Words is for you as it will allow you to "brain dump" your thoughts all the way up to 750 words (about 3 pages of content). This is a really helpful tool for putting together your longer blog posts or ebooks.
3. Daily Page
Want to keep your creative juices flowing? Then make a habit of writing every day. Daily Page makes this goal easier for you by emailing you a writing prompt each morning and giving you the rest of the day to respond. This tool is a great motivator to keep you committed to your content marketing plan.
Another great motivation tool is Twords, which will automatically notify you if it's been a while since you've created content. It also tracks patterns so you can see the days and times that you tend to write the most to help you determine the optimal time for you personally to create content.
5. Blog Topic Generator
Coming up with a compelling blog topic to write about can be very time consuming. However, if you feed the Blog Topic Generator a few keywords, it will produce 5 relevant topic ideas. Don't like the suggested topics? Just click the "Try Again" button for 5 more topics.
Putting together a content marketing game plan can be challenging, especially if there are multiple writers in the mix. However, a free collaboration tool such as Trello will allow you to collect content ideas, assign writers to topics, attach due dates, and much more.
Interviews are a great way to mix up your content marketing strategy, but the transcription process can sometimes be painful. Make life easier on yourself by using oTranscribe to write your interview blog posts. The audio player is integrated with this tool, which will save you the hassle of having to click back and forth when transcribing recorded interviews.
8. Tomato Timer
Sometimes a little added pressure is the best motivator, and Tomato Timer will help you with this by using a timer to encourage you to write distraction-free for 25 minutes straight followed by a short break. This time management technique is optimal for boosting productivity.
9. Power Thesaurus
Different from a traditional thesaurus, this online tool pulls alternative word selections from a community of writers. It's a great resource if you're feeling stumped about the best word to use without sounding overly redundant.
This list of online content marketing tools will benefit both new and experienced writers alike, so take advantage of it to elevate your content's level of quality.