Perhaps you've decided that this is the year that you are going to launch a new business. Assuming you understand the importance of having an active online presence, one of the first things that you will instinctively do for your new business is to create a website.
Between social media, websites, email marketing, and ads, there are so many different ways to reach your audience online these days. Email marketing still continues to be one of the most effective ways to captivate your audience as most people have an email account, check it daily, and if you're collecting the right data, you have a record of their habits and preferences.
The answer to this question is yes, you can absolutely build a website on your own and save money. However, just because you can doesn't mean that you should.
With enhanced tools and resources, there is no question that website design has become accessible for the everyday person and throwing something up on the web has never been easier. But even if you can use those tools to make your website look pretty, do you know if it's actually working? What about why or why not?
If you want to have a successful business, it's absolutely critical that you understand who your customers are and what their motivations are for buying your products or services. The more information that you have about your customers, the more strategic and effective that you can be across many business fronts, including product development, pricing, inventory management, and marketing.