If done correctly, your logo design should be able to tell consumers everything they need to know about your brand. Your logo is often the first impression that consumers have of your business, and it also plays a critical role in brand recognition. This is why you need to get logo design right the first go-around.
Whether you're updating your website or starting from scratch, it's important that you consider how the human eye looks at website design.
A key part of creating a website that works for your business is offering a positive user experience. This means designing a website that's easy for users to navigate through without being distracted by clutter. Aesthetics come into play through the use of captivating images and attractive fonts that lure the reader in. However, a website design that takes into consideration how the human eye will process the content on the web pages is another critical component of creating a website that will produce results for your business.
As you begin mapping out your content marketing strategy for 2017, you need to find opportunities to highlight and include user-generated content.
What is user-generated content?
User-generated content is created by actual users of your product or service and published on social media platforms. For example, if you snapped an image of your beautiful Starbucks chai tea latte and shared it on Facebook, you would be creating user-generated content for Starbucks.
If you're serious about your search engine optimization strategy, you've created a business blog and are committed to consistently updating it with quality content.
We've talked about what makes the most widely read blogs so successful, and one of the biggest findings from a HubSpot study about these blogs is that 49 percent of traffic to the top 10 business blogs come from search engines. When writing blog posts, you need to take into account search engine optimization to help your content create exposure for your business and raise brand awareness.
In today's day and age, you know you need to have a website in order to reach your audience. So, when launching your new business, one of the first things you do is register the domain name for your new website.
You have big goals in mind for your business this year, and your website should play a big role in helping you to accomplish them.
The most successful brands online approach their websites as a work in progress. These companies understand that if they're going to continue to grow, their websites need to evolve right along with them.
A popular question that we've heard from the business community lately is if it's necessary to pay for Facebook advertising to get results from the social media platform.
Facebook offers a phenomenal paid advertising platform that gives businesses the tools to get very granular with targeting content. By paying for Facebook advertising and taking advantage of these targeting tools, businesses are able to get increased exposure and faster results.
We recently made you aware that Google is currently in the testing phase for transitioning from a desktop-first index to a mobile-first index. This means that the new Google index will first look at the mobile version of your website when ranking content.