Despite all of the hype about social media, email marketing is a tried and true channel to reach your audience. The vast majority of online adults have an email address, and more than half of consumers check their email inbox more than 10 times a day.
To be successful with digital marketing in 2018, your strategy will need to include a mix of organic and paid content. Considering that Google has nearly 73 percent of the online search marketshare, an investment in Google AdWords is a no-brainer for paid advertising.
Your website is the foundation of your company's online marketing strategy. Yes, you promote your business on social media and send a weekly email newsletter to keep your customers in the loop with what's happening at your company, but these efforts are all made with the intention of driving traffic to your website.
It's no secret that the vast majority of consumers are turning to the internet to research products and services before making purchase decisions, and this trend will only continue to grow as more consumers have access to mobile devices.
Do you know how your social media marketing strategy will be impacted by the latest change to the Facebook newsfeed?
If you haven't already heard, Mark Zuckerberg recently announced a big change to the Facebook newsfeed. Going forward, Facebook users will see less news articles and marketing content in their newsfeeds and instead more videos and photos from friends and people they know.
As we begin the journey of a new year, it's time to consider how you'll fine tune your digital marketing strategy to succeed in 2018. Last year, many marketers focused on content marketing, SEO, and paid advertising to create a well-rounded online presence. However, as we all know, the digital marketing landscape is constantly changing, which means that marketers will need to shift with the times to be visible online.
You've been hearing for quite some time that your business needs to have a blog. After all,companies that blog earn 67 percent more leads each month than those that don't. And 6 out of 10 online consumers have made a purchase after reading a recommendation in a blog post. However, maintaining a business blog can be incredibly time consuming.