Facebook contests are a fun way to enhance your social media management efforts, but with so many rules and regulations, some small businesses would rather skip Facebook contests altogether than bother adhering to so many terms and conditions. Running a successful Facebook campaign isn't rocket science! Contests can be a simple and effective method to achieve your marketing goals.

If you have a toothache, would you go to a chiropractor? Of course not. If you have a toothache you go to a dentist, someone who is an expert and trained to treat oral conditions. This is just common sense. So why would you choose a web hosting company to design your website? This seems a little silly when you really think about it, yet many small businesses are lured into web hosting packages that include website design.

​With all the buzz around social media marketing, it can be easy to forget about email, the marketing workhorse that continues to provide a huge ROI. Although email marketing is alive and well, the format has changed significantly since the days of long-format email newsletters. Effective email campaigns utilize the same strategy that Twitter, Instagram, and Snapchat have all leveraged: the micro-message. Your small business can use this same concept to create a big impact with short, simple, and targeted messages.