Have you ever tried to build your own website and learned the hard way that the do-it-yourself method doesn't always yield results? What about hiring a freelancer or hosting company that just didn't cut it? Whether your company's current website design needs some immediate attention or you are starting from scratch, we wanted to help by touching on 3 important ingredients that are absolutely necessary for building a great company website.
Anyone that knows anything about search engine optimization knows that Google changes its search algorithm daily, making it nearly impossible for a business owner or marketer to keep up with what to and what not to do. So it should come as no surprise that more updates to this search giant's algorithm are going to keep coming, which is why you should not design your website to appeal specifically to search engines.
Without a doubt, you've heard a lot of buzz about branding, but do you truly understand what it means for your business? Think about some of the most recognizable brands in the world. Nike. McDonalds. Apple. Time and time again, these brands deliver the same quality products and customer experience. Their logos are always consistent, and when you choose to interact with these brands, you know almost exactly what to expect.
If you search the web, you can find a lot of information about how to optimize your blog posts, white papers, and e-books for search engine optimization (SEO), but what about your website? Taking the time to optimize your website for SEO will help your business get found online by your target audience during the most critical times in the buying process. Your overall goal should be to make it easy for search engines like Google and Bing to understand the intentions of your website so it will appear in the top results for relevant searches.
One of the oldest and most effective ways to engage an audience is to tell a story. While there is nothing new about storytelling, brands are buzzing about it as a unique approach to content marketing. In fact, finding a way to clearly communicate your brand's story is considered to be one of the top business skills that brands want to develop over the next 5 years.
A question that we frequently hear from business owners and marketers is what a good guideline in terms of frequency is to send out emails to a marketing list is. While we've used our blog on several occasions to discuss the importance of not bombarding your audience with email blast after email blast, we haven't really touched on what a good suggestion would be for spacing out your email marketing campaigns...until now.
All too often, business owners get caught up in the appearance of their websites rather than placing emphasis on the usability of the site. When it comes to website design, the famous phrase 'beauty is in the eye of the beholder' could not be more applicable. Who determines a great design is not the owner of the website himself, but the users. Your customers.
Since this is a question that so many business owners and marketers are asking themselves today, we wanted to take a moment to address the impact that using Facebook as a marketing tool can have on your business.
Of all of the social media channels at your disposal, your audience is more than likely spending time on Facebook. The site has more than 1.35 billion monthly active users (as of September 2014), and a large portion of these users check their Facebook accounts before even rolling out of bed in the morning to brush their teeth.