If you're looking for solutions to enhance your content creation strategy in 2016, quality needs to be at the top of your list. With so much noise on the internet to compete with, you can set yourself apart and grab your audience's attention by consistently publishing high quality content that delivers value.
We can expect to see a number of changes in regards to website design in 2016, and for good reasons, too. For example, more and more people are surfing the internet via their mobile devices, and the attention spans of consumers are continuing to decline.
Just a few years ago, the idea of social customer service was not really on anyone's radar. However, as more consumers consider social media to be a research tool for products and services, the number of brands that are using social media as a customer service outlet have dramatically increased.
Google is constantly finding new ways to deliver the most relevant search results to users. One way that the search giant is delivering on this is through Featured Snippets.
If Google is your "go to" search engine, you've most definitely noticed that Google is increasing the number of Featured Snippets that appear in search results. Typically, when a Google user types in a question-based query, Featured Snippets will be displayed in the results that directly answers the user's question without the user necessarily having to visit the webpage.
If you spent any time on Twitter this past week, it was hard to miss the trending hashtag #RIPTwitter. So what was this all about?
There has been a lot of buzz that Twitter is planning to move away from the reverse chronological order timelines and instead use an algorithm approach similar to Facebook's for displaying the content that you see in your Twitter feed.
Naturally, you want your website design to lead to more conversions. By creating a landing page for every inbound advertising campaign that you run, you will be much more effective with tracking your leads and bringing them through your sales funnel.
Regardless of your industry, the content that resonates most with your audience has increasingly become more visual. This is why we are seeing a number of marketers experiment with infographics, video, and many other sources of imagery.
A question that we frequently hear from prospective clients is how to design a website that is SEO friendly.
We strongly believe that good website design isn't simply built to appeal to search engines. There are a number of factors that should go into website design and development, and taking into account both the search engine perspective and the human perspective will go a long way.