If you haven't visited your company's LinkedIn page in awhile, you may not have noticed the warning to administrators regarding the removal of LinkedIn company products and services pages. This change is scheduled to take place on April 14th and your information on these pages will not be archived, including product recommendations. So, what now?
This is a guest post by Shauna Wortinger, an experienced Certified Public Accountant who specializes in small and growing businesses. Visit her website by clicking here.
With the explosion of online businesses, one would think that there would be a standard method of deducting the cost of your business website. But some questions still exist as to what part of a website is considered software, and to date, the IRS has not fully clarified that issue for tax purposes. In general, most all design and development costs of website creation can be deducted 100% in the year of purchase.
While a lot of work goes into email marketing, too many companies overlook their autoresponders. Some customers may skim or ignore pre-made messages, but when they contain useful information, they can greatly impact your relationship and shape the way you're viewed. By using these ideas, you may see better success with your email marketing campaigns, with all the associated benefits that accrues.
"Do it yourself" is often the mantra repeated over and over again to small business owners, especially when lack of time and resources come into play. At times, taking on more responsibilities seems like the only solution. More often than not, business owners choose a DIY approach or they may ignore their branding and digital marketing altogether.