The world has gone digital. Online marketing, online shopping, online couponing. You name it, and you can probably find it online. With every Sam, Joe, and Suzy crowding the internet, how do you make sure your website stands out and that consumers choose your products or services over the millions of other options? Check out these four tips for creating a website design that will wow viewers and lead to more sales.
Many business owners and marketers assume that email marketing is somewhere in the hemisphere of door-to-door salesmen - long gone and inefficient. With social media continuing to soar in popularity and use, and new advertising opportunities offering great ways to connect with your audience on these channels, why should you bother with creating time-consuming email campaigns?
Whether you're browsing social media, attending a work conference, or watching reality TV, it's hard to miss the use of hashtags. While they might seem annoying or pointless at first glance, hashtags have actually proven to be a powerful tool for organizing thoughts, engaging your audience, and boosting your brand's awareness.
Designers and business owners don't always see eye to eye when it comes to white space. While designers have a love affair with the minimalist look that white space offers, business owners want to fill up the white space on their websites to promote their brands, products, and services.
In the world of social media, Facebook is King with more than 1.39 billion active users worldwide. Amazingly, Facebook is continuing to grow, which is why you simply can't afford to neglect this marketing outlet.
Your audience is already on Facebook, so what are you currently doing on this social network to cultivate loyal fans of your brand? If you can't remember the last time you signed into your business Facebook page (or even your login information for that matter), listen up. You are missing out on a HUGE opportunity to make valuable connections and deepen the relationship with customers that have already bought into your brand.
Despite the social networking craze, email still continues to be one of the most effective ways to reach your audience. If you think about it, the majority of your audience has an email address, and it's become second nature for people to check email multiple times throughout the day.