Email is one of the core ways that a business circulates content to its audience. While some would argue that email marketing is on its way out, content marketing experts will tell you that email is still one of the most effective ways to stay connected with your audience.
With more and more consumers turning to the internet to research products and services before making a purchase, implementing an effective search strategy is vital to the livelihood of your business.
If you're just getting started with launching your brand online, the term "search strategy" may sound overwhelming and a bit vague. With so many areas that your business needs to focus on when establishing an online presence--website, social media, blog, etc--it can be difficult to know where to get started and how to prioritize your efforts.
We've talked a lot about the importance of having a mobile friendly website, especially since Google now gives preference to mobile friendly website design in search rankings. So, if you haven't already moved to a mobile friendly website design, that needs to top your list of priorities.
The social media world seems to be evolving by the minute, and many of these changes and enhancements are never even formally announced.
We've done a little research and found 7 awesome (and practically hidden) social media features that you need to know about, and we'd like to share them with you below broken down by social media channel:
Online reviews are increasingly playing a critical role in a consumer's decision to purchase.
According to data compiled by BrightLocal, 88 percent of today's consumers trust online reviews just as much as a personal recommendation from a friend or family member. While word-of-mouth still continues to be the most popular way to recommend a local business, this data reveals that online reviews can be an incredibly powerful branding tactic to create awareness for your business.
We talk a lot about the importance of using visual content to attract and engage an audience. And it's especially important that you find a way to incorporate imagery into your marketing if you're targeting Millennials. Did you know that 4 out of every 10 Millennials would prefer to engage with images rather than read?