We live in what is known as a reputation economy. Your brand is really only worth what consumers perceive your reputation to be. The consumers' growing dependence on the internet to research products and services before making a purchase decision is a driver in this reputation economy, and what is being said about your business online is shaping your image and credibility.
When starting a new business, launching your brand online is a no-brainer. However, knowing how to build an effective digital marketing strategy often creates some doubt among small business owners. With so many moving parts to online marketing, where should you get started? And are you really capable of handling your digital marketing efforts on your own?
Whether you're launching a new business or want to revamp your existing branding strategy, you know the value that good logo design provides.
Your choice of logo will serve as the visual cornerstone of your company's brand. The distinct features that you include in your logo design are what will make your brand memorable with consumers. From your choice of color down to the font selection, your logo says a lot about your business, so you'll want to think through its design carefully.
In today's digital world, you'd be hard-pressed to find a business that doesn't have a website. But having a website isn't enough. To truly succeed in the crowded online space, your business needs to also maintain an active blog.
Google My Business, formerly known as Google Places, is one of the most effective ways that your business can increase its online visibility and dominate local search. While you need to include your business in as many online directories as possible to excel with your search engine optimization strategy, you need to make your Google My Business listing a priority as its the most comprehensive and accessible directory on the internet.
Is it time to refresh your small business website design? A great starting point is your homepage as it serves as your company's virtual front door.
Research show that a homepage is the most visited page on a website and on average attracts more than 50 percent of all visitor traffic. Your homepage is THE landing page on your website, so you need to make sure that you optimize it properly to drive conversions.
As you begin the website design process for your small business, it's to your benefit to know ahead of time the pages that you would like to include on your website.
The digital marketing landscape is constantly changing, and what worked well for you last year may no longer be effective in 2018. As a savvy business owner, it's to your benefit to stay on top of the latest digital marketing trends to ensure that you're visible to your target audience.