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DeLand, FL 32720
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Blog

3/27/2019

New Instagram Feature Brings More Revenue to Marketers

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Instagram is far from being just a social platform to share visual content. With more than 1 billion people using Instagram each month and 500 million users accessing the platform daily, Instagram has the potential to give your business enormous exposure.

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3/25/2019

What is the Correlation Between Google Online Reviews and SEO?

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What is the Correlation Between Google Online Reviews and SEO?
Online reviews have become the modern day word of mouth. The latest research reveals that nearly half of consumers will consult online reviews before making a purchase decision. People place more trust on what their peers have to say about a business than descriptions that come directly from businesses. In fact, a recent study revealed that consumers trust online reviews nearly 12 times more than traditional advertising.

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3/20/2019

User Experience Design Essentials to Boost Your Website Conversion Rate

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User Experience Design Essentials to Boost Your Website Conversion Rate
Are you making the user experience a priority with your website design? According to a recent study, 88 percent of consumers will choose not to return to a website if they've had a poor user experience.

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3/18/2019

Are You Part of the Content Pollution Problem

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Are You Part of the Content Pollution Problem
Marketers are constantly under pressure to produce more content. Unfortunately, as a result of this pressure, many businesses are placing more emphasis on the quantity of content being produced rather than the quality. When quantity becomes the priority, the internet becomes crowded with content that offers little value to the consumer, causing the effectiveness of content marketing to lose its luster. At New York Ave, we refer to this issue as "content pollution".

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3/13/2019

4 Powerful Ways to Step Up Your Content Marketing Game

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4 Powerful Ways to Step Up Your Content Marketing Game
Thanks to the growing dependence on social media and online reviews, consumers are now very much in control of the messaging that brands put forth. As a result, businesses realize that investing in a well-rounded content marketing strategy is a necessity. However, while brands are investing more money than ever in content marketing, many of these businesses remain unsatisfied with the results that their strategies are generating.

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3/11/2019

The Growing Role of Natural Language Processing in Marketing

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The Growing Role of Natural Language Processing in Marketing
Today's consumers have come to rely on voice assistants as an integral part of their everyday lives, making it necessary for businesses to account for natural language processing in marketing.

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3/6/2019

Leveraging User Generated Content

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Leveraging User Generated Content
No matter how much enthusiasm and commitment that you have behind your content marketing strategy, it's inevitable that you will encounter a content creation rut. And, unfortunately, if you continue to be plagued with writer's block and halt publishing fresh content, your online visibility will suffer.

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3/4/2019

Starting Conversations with Generation Z

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Starting Conversations with Generation Z
In recent years, much of the marketing buzz has been about how to appeal to Millennials. However, with Generation Z (born between the mid-1990s and early 2000s) entering the workforce and amassing buying power, it's important that you also take this generation of up-and-comers into consideration when developing your digital marketing strategy.

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