Just as you finished recovering from LinkedIn's update to company pages as well as preparing yourself for the big change coming to Facebook Pages, Twitter unveiled and rolled out a massive profile update globally. But don't panic just yet, the updates to your Twitter profile will come as a welcome alternative to the "old" Twitter and the experience of converting over is much friendlier than anything you're expecting from the conversion to the new Facebook Page layout.
We spent some time going through the changes to our own Twitter profile and put together a list of 5 things that brands will love about the "new" Twitter.
Logo design can be tricky. What's trendy may not change as quickly as fashion, but something that's been on the down and out for a while can leave a consumer thinking a company's outdated. It's not uncommon for a client to ask a design agency for something that sounds like it's modern to them, but the agency knows has been considered outdated design practice for some time. And the reason is simple-- you're spending your time building your business. You shouldn't be expected to know what's trendy in logo design.
In a recent announcement, Facebook unveiled major changes coming to the design and layout for pages. Like most changes to Facebook, the announcement was met with immediate resistance. However, page administrators and brand managers will be happy to know that the updates to Facebook pages are actually for the good of your business and may even improve the way in which people interact with your content.
We recently designed an ad for a local school yearbook in support of their educational contributions to the next generation of future entrepreneurs and world leaders and after receiving a copy and flipping through the ads, I was very surprised with the lack of detail. Many businesses simply provided a photo of their business card or a rough outline of what they do and how they could be contacted, almost all of the ads were void of any form of logo or branding.
There are many services out there now that make it quick and simple for a business to build a website that don't require any expertise or knowledge in website design. Many of these platforms are fantastic, allowing companies to build a great website without breaking the budget. You've probably at least heard of some of the big ones, like Wordpress, Weebly, and SquareSpace. However, it's important to remember that just because you can build your own website doesn't mean you should.
While Facebook just announced that they are finally going to be rolling out auto-play, in-feed video advertising options, they also made it clear that these types of ads are limited to a few high-end advertisers. According to cnet, these premium video ads cost from $1 to $2.5 million per day, putting them far out of the reach of small and growing businesses.