When was the last time that you really took a vacation, meaning no responding to work-related emails, stopping by the office, or jumping on a quick conference call? If you're like most business owners, you probably can't even remember the last time you were completely inaccessible during a vacation.
Whether we want to admit it or not, it's human nature to constantly pass judgement about anything from a person's appearance to a controversial image that someone posted on Facebook. And it doesn't stop with email marketing.
Yes, it's no surprise that the way that you write marketing emails can say a lot about you and your business. To further examine this, BuzzStream and Fractl recently surveyed more than 1,200 men and women to find out how factors such as age, gender, and level of education impacted how they perceived emails.
How do you measure the success of your social media posts? If you're like most business owners, you make this determination based on the activity (likes, comments, shares, retweets, repins, etc) that your posts generate. If you're a marketer, you might even be taking advantage of analytics tools to measure the success of your posts in a much more granular way.
These days it's almost unusual to come across someone that doesn't have a smartphone. According to Pew Research, 64 percent of Americans owned a smartphone as of October 2014, and you can only imagine that this will continue to climb. This same survey also indicated that 42 percent of Americans own a tablet.
These mobile devices, whether a smartphone or a tablet, now play an integral role in the way that people browse the internet. Understanding this, Google is about to change its search algorithm yet again to give preference to mobile friendly website designs in search engine results.
Email plays a critical role in the way that you do business. Aside from checking your Facebook account as soon as you roll out of your bed in the morning, you're probably also browsing through emails while sipping on your first cup of coffee. And considering that 91 percent of consumers check their email inbox daily, email marketing is one of your most powerful communication tools.
In a world that is becoming increasingly digital, your website is often the first impression that your audience will have of your business. Not only should your website design leave a positive lasting impression with visitors, but it should also play an integral role in converting leads to customers.
If you're finding that your website is more of a brochure for your business than a sales tool, it's probably time to consider a redesign. To build a responsive website that is not only attractive, but also informative and guides visitors through to conversion, read these three tips before you get started:
Logo design is a crucial part of your business's branding strategy. People will first recognize and perceive your business based on your logo, so taking the time to get it "just right" is well worth the investment.
There are a number of factors to consider when creating your logo. To make sure your logo is consistent with your branding strategy, you'll need to conduct market research, develop clear buyer personas, and consider what elements of logo design would appeal to your audience.
Social media has changed the face of marketing forever. As a free channel for getting your business’s name in front of your target audience, it seems to be an advertising gold mine. But social media is what you make of it. It can either be the reputation-building secret you’ve been seeking, or just another thing you have to monitor online.
You know your business needs to have a website, and you'll want it to be a reflection of what your brand is really all about. The trouble is that it can often be challenging to know where to get started with website design. Fortunately, the internet is full of stellar websites that can offer some inspiration and provide you with that "Aha!" moment that you can use as the premise for your own design.