In the past, the display of a company logo was typically limited to a shop sign, business cards, and print advertisements. However, as you well know, the marketing space has changed dramatically in recent years with the shift to digital marketing and advertising.

It's human nature to want to be liked by others, and this longing can be the same for your brand as well. 
​
In today's digital world, social media has become a powerful resource for brands to earn popularity. However, even if you have the perfect social media marketing strategy in place, that doesn't necessarily make your brand likable.  

When starting a business, one area that should be given priority with your branding strategy is graphic design. More specifically, your logo design is one of the very first areas that should be conquered. 
​
You should think of your logo as the visual cornerstone of your company's brand. Your logo is the face of your company, and the colors, fonts, and images that your logo comprises will make your business memorable.

If you've gotten your feet wet with blogging, you've probably heard the term "evergreen content." Taking advantage of evergreen content can positively impact your search strategy for years to come and help to reduce the amount of time that you're spending on content creation as well. ​

Since we're living in the digital age, your website's homepage is often the first impression that people will have of your brand. 

We've talked in great length about how today's consumer has the attention span shorter than that of a goldfish. Considering this, you have approximately 3 seconds for your homepage to form a good impression on viewers. 

When you're starting a small business, it's absolutely crucial that you focus on creating a book of quality contacts. Building relationships with industry influencers that already have a large network can help you to make connections and present you with a number of growth opportunities. However, this is often easier said than done.

A common question that many business owners have is how frequently they should be sending out promotional emails. Is there an optimal send frequency?
​
It's difficult to determine an optimal frequency for how often you should be sending promotional emails because this can vary greatly depending on your industry and audience. 

Businesses that have embraced web app development have been able to take their online presence to an entirely new level, allowing them to more effectively interact with customers and improve the user experience. 
​
However, web app development can prove to be just as beneficial to your business internally, too. In fact, custom web development can be used to organize your business from the ground up, making it easier to track and manage business operations.