Thanks to the diverse offerings of products and services and growing consumer demands, brand loyalty for today's consumers is slipping. In the past, people were faithful to brands because they had an extensive history of using their products and services. For example, they only purchased one brand of cars or shopped at one particular grocery store. A big part of this undivided loyalty was because consumers had fewer choices years ago. However, the internet is vastly transforming the way that consumers make purchase decisions, thus causing brand loyalty to take a hit.
If you search the internet for a particular topic, you can almost be sure that the topic has been covered at least a dozen times by different sources. And, not only can you find an abundance of information on a topic, but they often offer the same perspective.