While there’s certainly sometimes a need for a well-timed blast about a sale, hard-promoting a sale isn’t always the best way to get results. Today, it’s vitally important to rethink traditional marketing tactics and consider something new.
I will bet you that right now there are multiple newsletters sitting in your deleted items, unread. In fact, I'll bet that you don't even read, and probably immediately delete, the majority of the marketing messages you get, even though you could easily opt out of them. Why? Because many small businesses still view email marketing as nothing more than sending the occasional newsletter and let's face it, newsletters are increasingly becoming the weakest and least successful form of email marketing.
Perhaps the first thing anyone should learn about small business website design is, "Just because you can do it, doesn't mean you should." It's common for businesses to overload their website visitors with information, simply because there's room for it, unlike on something with physical packaging. Many believe that if they don't explain every aspect of their business and services that people won't buy, but the truth is, most consumers don't want that at all.
In a shrinking and increasingly competitive world, it's becoming essential for brands to develop unique experiences for their customers. Chances are that whatever it is you're selling is sold by dozens, hundreds, or even thousands of others. With so many choices available today, what is it that your brand is doing to differentiate itself? Simply "having the better product/service" is not good enough anymore, you have to stand out in a memorable and shareworthy way.