Social media plays a critical role in the way that companies brand themselves today. However, despite your best efforts to put forth a thorough social media strategy that represents your brand well, a small oversight can quickly send you spiraling into a social media crisis. ​

We recently shared the news with you that Google has once again updated its search engine algorithm, this time giving preference to mobile-friendly websites. If your website does not currently conform to Google's mobile-friendly requirements, hopefully you are planning to take the steps in the near future to make viewing your website optimal from any device used, from a desktop computer to smartphone.

Despite the enormous potential that social media provides to businesses as a means to connect with their audiences, good 'ole email marketing is still one of the most effective ways to reach a targeted audience. 
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Are you getting the desired results from your email marketing efforts? Your determination of success could be based on a number of metrics, such as your click-through rate or open rate. Another critical metric to take into account is the response rate, which measures the number of people that actually responded in regards to your email campaign. For example, your response rate could be the number of donations that were made divided by the total number of emails that were sent out. 

Branding is the foundation of your business and will ultimately determine how successful your organization will be. Unfortunately, there are a number of business owners that don't prioritize branding from the beginning or just simply are not consistent with branding throughout every aspect of how they operate.

If you are responsible for content creation within your organization, you'll know that this is no easy task. While it seems that many aspects of business operations today are becoming automated, this unfortunately does not apply to writing blog posts or ebooks. There are, however, a number of free content creation tools that you can find on the internet, and we want to make your life easier by sharing some of our favorites with you:

As a business owner or marketer, you know that it is absolutely imperative for your brand to have an online presence. This being said, the basis for your online marketing strategy should start with your website. 
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With the world becoming a much more digital place, your website will often be the first encounter that prospective customers have with your brand, think about it like an online showroom. This means that you can't afford to skimp on website design, just like you wouldn't skimp on the design of your front lobby. But this brings us to the next question that is frequently asked--how much should a website design cost?