If you have't heard (or noticed as you've browsed through your Facebook newsfeed), the social media giant recently introduced Facebook Live, which allows people to broadcast live videos from their mobile devices directly to their Facebook newsfeeds.
Are you in the process of creating your own website? Or maybe you're developing your first landing page and need some guidance.
Anyone that's new to web development is bound to run into some questions, such as where are the best places to get quality images or which colors should be incorporated into the website's design.
Think about all of the time and effort that you put into crafting the perfect promotional email or newsletter. But what happens if no one actually receives your emails?
This is a harsh reality that a number of businesses are dealing with. No matter how good of a marketer you are, there are a number of factors that can cause your emails to fall prey to the spam filter.
Content creation continues to be a challenge for most businesses, especially if they're handling this responsibility in-house.
With so many people using the internet these days to research products and services, maintaining a business blog is paramount to the success of your marketing strategy. However, unless you're one of the few people that genuinely enjoys writing, the task of creating high quality blog posts is typically placed on the back burner.
If you're in the process of launching your brand online or are considering re-working your website, you've likely heard a lot of buzz about web app development. But what is it exactly?
Since many people frequently use the terms "website design" and "web app development" interchangeably, we decided to write an article on our blog that explains how these two terms actually have very different meanings. We won't go into too much detail here about these differences, but please take the time to read this post.
We recently talked about whether emojis are appropriate for business communication.
Another popular way that businesses are starting to communicate with customers is through Facebook Messenger. And, similar to emoji use, some people question the professionalism behind using Facebook Messenger to connect with customers.
There are a number of super specialized companies out there that aren't taking advantage of inbound marketing because they claim to not offer "click to buy" products. Most of these companies produce highly specialized products that only appeal to a niche audience and involve long sales cycles. They assume that very few people are turning to the internet to research their products, so why bother having an online presence?
Are you satisfied with the results that you're getting from your website?
While nearly every business has the best of intentions when creating a website, there are several areas that business owners often overlook during the web development process that can negatively impact performance.