If you think about it, some of the best experiences in life are things that we don't have to wait for. As consumers, we have become accustomed to immediate gratification. We can fast forward through commercials, receive two-hour delivery from Amazon Prime Now, and get a response from voice assistants like Alexa within a second.

With the summer season rapidly approaching, you hopefully are adding some vacation time to your calendar. However, when you're running a small business, vacation often means leisure time with a little bit of work mixed in.

Google recently announced that it will be launching an update to Google My Business, which will make it easier for businesses to managed enhanced categories of content and posts for multiple locations. We can expect the update to roll out by the end of the month, and this enhancement will be especially beneficial to you if your business has more than one location.

One of the reasons why social media marketing is so effective is that social media channels have the ability to captivate users. The latest research reveals that the average person spends at least two hours on social media each day, and this amount of time is only going to increase as consumers turn to social platforms such as YouTube and Facebook to watch video content.

Considering the amount of business that is being conducting online, you no longer have an excuse for providing your customers with a sub-par digital experience. Regardless of the size of your business, you need to have a website that serves as the hub for your brand's online presence. Since your website is often the first interaction that your customers will have with your business, you also need to ensure that your design offers a positive user experience and communicates the right message.

As a marketer that works hard to reach your target audience online, it's common to feel out of sorts each time that Google makes an update to its search algorithm. And, unfortunately for marketers, search engines are constantly updating the criteria that they use to rank content.

If you want to diversify the types of content that you share on your business blog, consider publishing an interview blog post. It's hard work to consistently publish epic content that captivates your audience, so working in the occasional interview blog post will help to spice up your content marketing strategy.

When establishing an online presence for your business, the first place that you'll begin is your website. However, if you don't have a website design background, it's easy to become frustrated when you learn that the website that your poured your heart and soul into isn't producing results for your business.