We've talked in great detail about the power of storytelling in your branding efforts. In today's competitive marketplace, the most successful advertising campaigns are built around stories. With this in mind, everything that your brand does should relate back to the story that you want to tell.
Trying to wrap your head around SEO is nearly an impossible feat, especially with the constant changes to search algorithms. However, just because you don't consider yourself to be an SEO expert doesn't mean that you can write off search engine optimization all together.