July marks the completion of our first year in business and we couldn't be more grateful for the connections we've made with businesses like yours. It's a privilege to have the opportunity to help so many growing businesses develop their brands.
Ever wonder if advertising on social media is a good investment? Curious as to how it can best apply to your business and products? While there are a lot of methods for advertising on social media, and most of them are pretty complicated, Facebook has stepped up their game in a number of new ways that your business may be able to take advantage of. They recently relaunched their entire ad platform, focusing on making it more advertiser friendly, but one of the most important newly polished features is the Custom Audiences tool... if you use it right.
How important are your customers to you?
At first, this might seem like a kind of offensive question. I mean, I know that as a small business owner if someone implied that maybe I don't care that much about my customers, I might get a little upset. But the truth is, so often small business owners drop the ball when it comes to customer care -- and don't even realize it.
When I participate in design-oriented discussions on LinkedIn, it kind of worries me that one of the most popular topics are arguments about what is the latest and greatest trend in website design, code, layout, and other visual aspects. Yes, these things are all very important, but I fear that the most crucial aspect of effective website design is commonly being overlooked by both service providers and small business owners.
I hate to break it to you, but you have spinach in your teeth. No, not literal spinach, but I promise you it's just as embarrassing. I take it that by now, you've gotten yourself a kick-butt domain name, and you've put a ton of work into your website. You've probably even gone as far as to develop a comprehensive content strategy to reach more people by drawing them into your site with great tips, tricks, and relevant news.
At this point, you've probably heard about all kinds of quick tricks that promise to up your search engine rankings, and you've probably discovered that like most get-rich-quick schemes, most of them don't work. However, sometimes the easiest way to beat the system is the solution right there in front of your nose. When it comes to your search engine optimization, have you ever stopped to think about YouTube? I know that many businesses feel like video content is out of their league, but you may change your mind when you see how powerful YouTube content can be for your brand.