This month we're celebrating the completion of our second year in business and I have a lot to be thankful for, starting with you...thank you.
"Do great work".
My vision for growing our business is, and has always been, to concentrate on doing great work. It's a mantra that we stick by and I'm extremely proud of the work we accomplished this year, in both the projects we've completed with our customers and the helpful tools we've made available to business owners and marketers.
Although we have already made a nice notch into 2015, it's never to late to be thinking about ways to revamp your search engine optimization (SEO) strategy. This is especially true if you are concerned about how the recent mobile friendly update to Google's search engine algorithm will affect your website's ranking.
In an effort to stand out and create a memorable user experience, some brands are taking modern website design one step further by incorporating personalization.
One of the first adopters of personalization in website design was Amazon, and the e-commerce giant has successfully done this by making recommendations of other products to consider based on the consumer's purchase history on the website. ESPN is another great example of a website that has aimed to create a more personalized experience for users, and the brand has accomplished this by taking into account the interests, location, and device used to access the website by each visitor. Not only will ESPN's website take a guess at a visitor's favorite sports teams based on the user's location, but it enables users to customize the homepage based on their personal preferences.
Do you have one of those Chandler Bing type jobs? You know, one where your friends don't really understand what you do? While you may be incredibly passionate about your line of work and industry, some may consider what you do to be painfully boring. If your company happens to fall into one of the industries that have earned the stereotypical boring label, how in the world can you create content that people actually want to read?
As a consumer in today's day and age, you probably follow several of your favorite brands online. And, if you find the content that these brands are sharing on social media is especially appealing to you, you may even take things one step further and follow a few of these brands' blogs.
The human brain is incredibly complex, but you don't necessarily have to be a brain surgeon to understand what makes it tick from a marketing prospective. As consumers, we have so much information available to us at our fingertips, whether it be using our mobile devices to research products and services on the internet or hear feedback directly from our "friends" on social media. However, with all of this information so readily available, our attention spans are actually becoming shorter.
It's no secret that Google regularly updates its search engine algorithm; however, with the roll out of the search giant's mobile friendly update in April of 2015, many businesses panicked, dubbing the name for this algorithm enhancement 'Mobilegeddon.'
So now that a little bit of time has passed since Google updated its algorithm to give preference to website designs that have been optimized for mobile viewing, we thought we would take a look to see how actual businesses have been impacted.