While many people still continue to use the phrases "website design" and "website development" interchangeably, we've talked in great detail on our blog about how these two terms are actually very different.
In today's digital age, your website is critical to the success of your business. That's why you really can't afford to have a website that doesn't positively contribute to your business.
If you think Facebook is your ticket to reaching the young and hip demographic, you've got it all wrong.
Sure, teens and 20-somethings have Facebook profiles, but where are they really spending their time social media? While a good guess would be Instagram, another social media site that is quickly gaining traction with Millennials is Snapchat.
We've talked about the importance of landing pages in our blog before, and because landing pages place such a critical role in the conversion process, we thought it would be worthwhile to expand on this topic.
When it comes to creating a landing page, most people think you just need to slap a sign-up form on the page and you're good to go. However, if you're focused on great website design, your landing page needs to contribute to your strategy of providing a superior user experience.
Considering that people love to talk about themselves, it's surprising how intimidating the task of writing a professional bio can be.
You should consider your professional bio to be an important piece of your content marketing strategy. It's much more visible than a resume and should be included on your company's website, LinkedIn profile, Twitter bio, guest blog posts, and more.
Logo design is one of the most important contributors to brand recognition. You should consider your logo to be the face of your business. The graphical display of a logo demonstrates your company's unique identify, and the colors and fonts that you choose to incorporate into your logo design can help your customers to identify and connect with your brand.
Color plays such an important role in that we that we perceive brands.
Think about some of your favorite brands and how the colors used in their logo design help to compliment each brand's message. The green Starbucks logo helps to connect the feelings of growth, freshness, and prosperity with the brand. The red and yellow colors in the McDonald's logo are used to trigger hunger, speed, and happiness.
When you're starting a small business in today's digital age, one of the very first things that you need to do is establish an online presence.
In most consumers' eyes, a business is not credible without a website. So, considering this, creating a website for your business should be a priority.